Internet Marketing FAQ

I’ve created my site but its not showing up on Google, Yahoo, Bing or any other search engine?

This is not usually the result of a ban or penalization by the search engines. More likely is that your site is not well optimized for the search keyword phrases you are using to try to find it. Your site may not be readable by the engines or it may be using scripts that hamper or prevent search engine spiders from properly indexing your site.

Regardless of the reason, a site that is hard to find is a site with few visitors.

How important is keyword research before undertaking an SEO program?

Great keyword research is the key to great amounts of web traffic. Your site needs to rank well for the keywords potential customers are using to find your product or service. Without knowing the best keywords to optimize for there is no way to leverage important keywords to increase traffic. We perform a thorough analysis of your industry, keywords & competition to provide you with the best chance of success.

The best definition of SEO – as written by Danny Sulivan

“SEO — search engine optimization — is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines have such listings, where web pages, web sites and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.”

Without optimization the chances of ranking a site for well performing keywords is quite low.

Do I need to SEO? How do the search engines look at SEO – Search Engine Optimization?

Unless your site is in a very unique / obscure industry without competition you need to search engine optimize your site.

As for the search engines, Google being the largest of them, recommends SEO. They have provided a page for business / website owners to refer to when choosing a reputable SEO company. The page can be found here – Before you hire a professional SEO Service.

What is the difference be SEO – Search Engine Optimization & SEM – Search Engine Marketing?

Search engine marketing uses SEO as defined above, but also encompasses a number of web promotion techniques. These include but are not limited to Search Engine Submission, Search Engine Optimization – SEO & PPC – Pay Per Click Campaign Management.

How much does it cost?

Well that depends on the competitiveness of your industry keywords, the current state of your website and your desired results. Niche industries with obscure keywords like “absorptive acoustic barrier” are much less competitive than say “real estate agent”.  That said, you should look to have your site & market assessed to get an accurate picture of your options.   For a better understanding of approximate costs please review our SEO Packages.